About Us
Fifth Letter is a communication design studio that applies creativity thoughtfully to deliver joy and drive change.
We partner with smart, curious, growth-minded leaders who want to scale their organizations and uncover new opportunities.
Our approach falls into four phases:
Align
Build the foundation. Strategy-based project kickoffs and discovery workshops mean all stakeholders know what measurable success and authentic connection look like.
Investing time here shortens decision cycles, builds buy-in, and avoids costly mid-project resets.
Activate
Translate insight into action. Our discovery work is translated into a shared road map with timelines, budgets, channels, deliverables and team responsibilities as parts of the mix.
This alignment turns insight into executable steps—reducing friction, clarifying ownership, and improving on-time delivery.
Achieve
Create with purpose. Strategy meets human-centered creative as work is developed highlighting client uniques, focusing on audience pain points and sparking a response.
The result is content that performs not just visually, but in conversion, relevance, and brand clarity.
Adjust
Refine and optimize. Once your marketing is performing, we will measure what is working well and where results may be falling short, adapting as needed.
This ensures your investment improves over time by stretching value, boosting effectiveness, and surfacing new opportunities.
Our packages help you…
Our work provides clarity by focusing on what makes you unique and helps you grow.
While we do have a consistent method, our packages are tailored for each client based upon need, budget and deadline. As part of our initial conversation, we will determine what your ideal approach looks like.
Emerge
4-6 Weeks
This is for a new organization ready to hang a shingle and say hello to the world. You know who you are, what you do and who you serve. Your model has been proven because money has changed hands.
Deliverables include:
Logo Development
Logo Library
Style Guide (logo variations, usage, colors and typefaces)
Calibrate
6-8 Weeks
This is for organizations that have invested time and money in marketing that isn’t working. You’re frustrated and need a reset. We work with internal and external stakeholders to get unstuck and figure out a starting point.
Deliverables include:
Discovery Workshop (half, full or multi-day)
Marketing Materials Audit
Stakeholder Interviews
Key Takeaways Document
Action Steps Document (basic positioning, ideal customers and “low hanging fruit” opportunities)
Enhance
10-12 Weeks
This is a combination of our Emerge and Calibrate packages for organizations needing the clarity that comes from a solid strategy and the impression a professionally-designed brand conveys. There is also deeper work for more enhanced marketing insights and materials.
Deliverables include:
Emerge Package
Calibrate Package
Brand Voice Document
Customer Personas Document
User Journeys Document
Direct and Indirect Competitors Document
Marketing Plan
Integrate
We are increasingly using artificial intelligence in our work and many clients are curious about how we do it. Our framework allows you to integrate AI in ways that align with your mission, vision and values.
We’re also building and testing some new AI-based tools for client use. Curious? Ask us about them.
“Can you work using project, contract or retainer agreements based upon client needs and capabilities?”
Yes. Our FAQs page should answer most of the questions you have.
Want to talk instead?
Sometimes the best next step is a conversation.