How We Can Help You
Clarity, Collaboration, and Creative Momentum, All in One Place
We partner with leaders who believe in the power of strategy and story. We work to understand your mission, vision and values and then translate those touchpoints into materials that attract your ideal customers, employees, donors and raving fans.
Our approach falls into four phases:
Align
Build the foundation. Strategy-based project kickoffs and discovery workshops mean all stakeholders know what measurable success and authentic connection look like.
Investing time here shortens decision cycles, builds buy-in, and avoids costly mid-project resets.
Activate
Translate insight into action. Our discovery work is translated into a shared road map with timelines, budgets, channels, deliverables and team responsibilities as parts of the mix.
This alignment turns insight into executable steps—reducing friction, clarifying ownership, and improving on-time delivery.
Achieve
Create with purpose. Strategy meets human-centered creative as work is developed highlighting client uniques, focusing on audience pain points and sparking a response.
The result is content that performs not just visually, but in conversion, relevance, and brand clarity.
Adjust
Refine and optimize. Once your marketing is performing, we will measure what is working well and where results may be falling short, adapting as needed.
This ensures your investment improves over time by stretching value, boosting effectiveness, and surfacing new opportunities.
Learn more about the tactics we use, the work we produce and the value we deliver.
A shared starting point. Different depths of delivery.
Every engagement with Fifth Letter begins with shared understanding around goals, audiences, and what success looks like. This early alignment shapes the work that follows so deliverables are intentional, usable, and built to last.
What scales across these offerings is how deeply our foundational discovery work informs what we build with you.
Emerge
Clarifying direction to establish a shared point of view.
Emerge creates the foundation. Through focused discovery and alignment, we define the core ideas that guide everything else and provide a package to use whether you choose to continue working with us, your internal team or another creative partner. In all cases, your future work moves faster with fewer resets.
You’ll receive:
Stakeholder alignment or brand clarity workshop and accompanying strategic recommendations document
Messaging or communication audit
Core brand positioning and strategic narrative document
Core messaging framework (internal + external) document
Brand story or narrative deck
Best when you find yourself saying, “We’ve outgrown our story,” or “We need clarity before we make another move.”
Calibrate
Turning clarity into a cohesive strategy and plan.
Calibrate pressure-tests the story you tell against reality. Using the discovery work of Emerge, we identify gaps, prioritize effort, and shape a strategic framework that connects vision to execution.
You’ll receive:
All points brand, campaign, and/or communication audits
Campaign/messaging platforms and storytelling frameworks
Foundational brand guide and design system elements
Customer experience and channel alignment guide
90-day strategic roadmap (prioritized by impact vs. effort)
Best when you find yourself saying, “We’re busy, but not confident everything is pulling in the same direction.”
Enhance
Equiping your team with systems, tools and confidence.
Enhance translates strategy into action. Building on the work done in the Calibrate stage, we turn insight into practical assets your team can actually use without slowing them down or locking them into rigid rules.
You’ll receive:
Messaging starter kits for internal teams
Brand or campaign rollout kits
Templates for briefs, storytelling, and campaigns
Design and messaging refresh support
Creative system and consistency reviews
Best when you find yourself saying, “I know my team is capable. We just need better structure and tools.”
Integrate
Providing ongoing strategic partnership and creative leadership.
Integrate is long-term alignment. Sitting atop a foundation of strategically-based work, we stay close to your goals and evolving needs, acting as a sounding board and creative partner embedded in your process of how decisions are made.
You’ll receive:
Fractional brand or CMO-lite guidance and support
Ongoing strategy, messaging, and creative reviews
Regular audits and refinements across brand touchpoints
Scheduled stakeholder check-ins, facilitation and alignment sessions
Scalable template and system development as needs evolve
Best when you find yourself saying, “We need a partner in the room who can think with us, not just execute.”
“Can you work using project, contract or retainer agreements based upon client needs and capabilities?”
Yes. Our FAQs page should answer most of the questions you have.
Want to talk instead?
Sometimes the best next step is a conversation.