Travel Mania
Creating the look-and-feel of an all-ages, trivia-based board game.
Background
Travel Mania is a trivia-based board game that educates children of all ages about geography, languages, currencies, and different cultures. With over 8,000 questions, players choose answers from fun multiple-choice answers and attempt to travel the world (or around the board) getting their passports stamped and gathering maps of different countries.
Our client came to us with a game concept, very rough self-made prototypes and some test data from some of his younger family members. We worked to assemble a creative team that included an illustrator, copywriter and production artist to help with content generation. In addition, we performed research on possible manufacturing scenarios and helped coordinate overseas production of the game.
Our Approach
Our client came to us with a game concept, very rough self-made prototypes and some test data from some of his younger family members. We worked to assemble a creative team that included an illustrator, copywriter and production artist to help with content generation. In addition, we performed research on possible manufacturing scenarios and helped coordinate overseas production of the game.
We developed the game with a feel that would be approachable for younger children but would still have style and content that provided a “wink and a nod” to keep older players from getting bored. The goal was to make sure the game’s character was consistent through illustrations, copy and the general experience of play.
The Result
This first production run of the game sold out. After the game became available, we were told that by taking it to market in a year, we had cut the industry average for established players in half.
In addition to the game itself, we developed stickers, patches, t-shirts and point-of-sale materials.
Discipline
Graphic Design, Product Design
Client
Ooga Booga!
Responsibilities
Art direction and design, illustration, copywriting and manufacturing oversight, web development
Project Team
Elliot Strunk - Fifth Letter
Jim Paillot - Illustrator
Toby Roan - Copywriter
Dave Urena - Production Artist