AI & Marketing Systems Assessment
Your marketing doesn’t need another tool. It needs a better system.
AI presents plenty of possibilities. Knowing which ones are worth pursuing is another matter.
We'll help you find the opportunities that make sense for your organization—and create a practical plan for moving forward.
A Smarter Place to Start
Find Out Where AI Can Actually Help
Before investing in another platform, automating a process, or building something new, it pays to understand what will make the biggest difference.
Our AI & Marketing Systems Assessment examines how your marketing work gets done, identifies opportunities for improvement, and gives you a practical roadmap for what comes next.
Fixed Fee
$1,500
Turnaround
5-7 Business Days
What's included:
Structured onboarding and preparation
90-minute working session
Evaluation of up to three marketing workflows
AI Opportunity Roadmap
30-minute recommendations review
Your AI Opportunity Roadmap Includes:
What We Heard — Your objectives, challenges, and working environment.
Where the Friction Is — Processes and inefficiencies slowing you down.
Where Opportunities Exist — Two or three practical improvements, with or without AI.
What We Recommend — Priorities based on benefits, effort, cost, and risk.
What Happens Next — A suggested first pilot or next step, with implementation and budget considerations where feasible.
[ Book Your Assessment ]
We begin with a 15 minute call to confirm timing and set expectations.
Start With the Work, Not the Technology
Important information is scattered. Routine tasks eat up time. Tools don't always talk to each other. And everyone seems to have a different idea about what AI should be doing.
Sound familiar?
The best opportunities often begin with understanding what's getting in the way. Sometimes AI is the answer. Sometimes there's a simpler fix.
Our job is to help you tell the difference.
From Friction to Focus
Why Fifth Letter?
Proof, Not Promises
We've spent more than two decades helping organizations solve marketing and communication challenges. Now we're applying that experience to AI and the systems that support the work.
We don't just talk about what's possible. We build things, test ideas, and put them to work.
Here are a few examples.
Thoughtful AI means considering purpose, responsibility, trust, and human judgment—not just what's technically possible.
Thoughtful by Design
Our MIRROR Framework* helps guide how we plan, build and improve AI-assisted systems. It’s also a foundational part of what we build and keeps things like purpose, responsibility, trust, human judgment and adaptability at the center of the work.
Because a smarter system should also be a responsible one.
Let’s Find Your Best Opportunity
Not sure where to begin or whether your current AI experiments are leading anywhere useful?
Our one-hour Marketing Systems Deep Dive gives you space to walk us through your marketing challenges, recurring blockers, existing tools and technology stack.
You’ll receive an onboarding document before your session and a written summary identifying promising opportunities, important considerations and recommended next steps afterwards.
One-hour working session: $299
Business as Unusual
If you’re considering a purpose-built marketing tool or a more connected system for your team, let’s talk about what could make the work work better.
*The MIRROR Framework is a partnership between Fifth Letter and The Bureau of Creative Intelligence.