Hello. Welcome to Fifth Letter. Have a look around. Kick the tires. Get behind the wheel. Let me know if I can answer any questions for you.

We work with great clients and produce amazing work that moves the needle for them. Take a look around our site and you’ll see some of it.

I’m incredibly proud of what my team members and I have built over the years. Designers, account managers, interns, collaborators and clients. Friends. These relationships are the glue that held everything together.

But Covid changed everything. How we build teams. Where we gather. The tools we use. Then A.I. entered the mix and we found ourselves in a brave new world. My guess is you found yourself there as well.

This got me thinking about how this new way of working would benefit the types of clients we wanted more of: the entrepreneurs, product hounds, clever thinkers, storytellers, go-getters and do-gooders.

Fifth Letter brings the best of both worlds to clients: A boutique communication design studio backed by relationships with individual specialists and, when needed, a full-service agency named Honestly. Clients who have a discrete design-centric project (“help me develop my core brand language”) will stick with us. Down the road, if that same client has more robust marketing needs (“build a program to share and grow my brand”), they will migrate to Honestly or other specialists in our network. This saves time, money and friction by eliminating the learning curve. We provide built-in familiarity and the hive-mind oompf of a bigger shop when needed.

This may sound counterintuitive, but we want you to outgrow us and ask — no, require — that we grow the team that serves you.

What does this mean for the clients we’ve had, have and will be getting recommendations from for future conversations? Three things:

• First, a renewed focus on design-forward projects. We’re not SEO experts. We’re not going to subdivide your email list or build your website database. But we work with people who do those things. Our design work is rooted in manifesting your unique voice through visual and verbal storytelling that delivers joy and drives change. If you feel that’s where your needs and our expertise intersect, let’s talk.

• Second, our ability to quickly bring other experts to the table. Should your project conversation extend beyond what we would consider design needs, we will include team members with experience in your areas of interest. Our goal is to help all our design clients grow to the point where it makes sense to have that larger conversation.

• Third, high-touch service. Set-up a call. Schedule a meeting. Fine with us. Let’s talk from all points when working together. After all, we’re on the same team.

So consider Fifth Letter that favorite car you loved so much, just a new model. Climb in. Let’s go somewhere. Together.