6 Easy Steps for Winning Social Media
Over 80 percent of Americans are active on social media. Globally, Facebook hosts 2,047 million users, Instagram 700 million users, LinkedIn 500 million users, Tumblr 357 million users and Twitter has 328 million users. Those are some big numbers.
So, chances are you have an account. But does your business? If so, is it profitable? Here are 6 easy tips for successfully establishing your business’s social media account.
1. Nothing to Lose, a Lot to Gain
If your business doesn’t already have a social media account, go make one. In the time it takes to brew a pot of coffee you can have an account registered for free on any of the leading social media providers.
With this account you have the advantage to connect with your customers, discover market and consumer trends, and create a voice for your business.
Plus, 71 percent of consumers who have a good social media experience with a business are likely to recommend the brand to others. You don’t want to miss out on this chance—your competition surely won’t.
2. Gain a Following
You might think that your business becoming a social media sensation, or going “viral” is complicated, time-consuming or having only to do with dumb luck. That just isn’t true.
If you want to grow a social media following which correlates to positive brand recognition and higher sales, you first have get to know the right people. Follow the top minds of your trade. Follow your clients, follow your clients’ clients, follow your competitors.
Along with this being great for generating real-time market forecasts, you’re likely to get more followers too. Don’t be shy about asking for follows either, especially through a personal message. Often times it just takes a little nudge.
3. Show Them You Care
Your first post might be a little intimidating. What should you write?
Don’t overthink it. Start off with a greeting—let the social media world know your business is pumped to make new friends! No need to be shy.
Social media allows your business to form an identity and voice. It might take time to find this voice, but taking note of how your followers/following exchange on social media will help you develop the best voice for your company. People generally like familiarity, so if your business has a voice that relates to your customers, you’re in good shape.
4. It’s a Conversation, Not a Billboard
Remind yourself of the “social” aspect of social media. The point is to use this digital space to stay in touch with customers and related business leaders through the largest public forum this world has ever known.
Let your followers know what you’re up to. Let them know about promotions. Share an article you enjoyed reading. Promptly reply to those who reach out to you or mention your company. What relevant content would enhance your audience’s social media experience? Post that.
Remember, your following should appreciate what your business appreciates. Post what your business finds useful, exciting and innovative. Spark a conversation around these ideas.
5. Make Plans to Expand
Your first 100 followers is certainly a milestone, but with the hundreds and even thousands of millions of users active on social media, your business needs to have a plan to expand.
Keep track of how many followers you receive and push for a few more each week. Take note of which posts receive the most attraction (Hint: content with a visual element like a photo or video is most likely to receive high views). Ask whether your sponsored content receives a worthy return. Always wonder in what ways your business’s social media can be more inviting and helpful.
6. Hand Off the Responsibilities
Let’s face it, if you own a business then you’ve got a lot on your plate. Continually creating new content, replying to users’ comments and designing a plan for expanding your business’s social media account is a meticulous job. Don’t just delegate the operation to the youngest worker in the office. Like any powerful business tool, it should be put in the hands of an expert.
If you have questions about where to find such talent, contact us – we’ve got some ideas.
Charles Perschau, An innovative optimist with his eye on the prize.